Hellmann's

The Cold Truth

Fridges are supposed to be cold – that's pretty obvious. But to 75% of people in the UK, it's not obvious exactly how cold. The result? 4.200.000 million tonnes of food going to waste every year in the UK.

Instead of telling people about the ideal temperature in their fridges, we decided to show it to them by making a lid with mood ring-technology.

D&AD New Blood, Yellow Pencil
Creative Conscience, Shortlist

Made with

June Filtenborg