Adnams Southwold

Pee for the Planet

Global warming is not just the biggest threat to our planet – it's also the biggest threat to cold drinks.

So we used existing technology that converts urine into electricity to create special urinals that power the fridges at all of Adnams' pubs and inns, reducing their CO2 footprint.

D&AD New Blood, Wood Pencil
Creative Conscience, Shortlist
Lürzer's Archive, Featured Vol. 04-2019

Made exclusively by

Jakob Lykke Jensen & Jacob Grandt