To launch Temptations cats treats in the US, we wanted to hack the upcoming, and uncanny, movie ‘CATS - The Musical’ by making and promoting ‘HUMANS’ - a 5 minute movie musical for cats, in true Tom Hooper style, where cats play humans.

In true cinema fashion, we would have bought media channels specifically for a cat audience, leading up to the big 'cats only' movie premiere in New York.